Full Stack Engineer • Architect • Product Builder
I help businesses work smarter through custom software and thoughtful automation. Working from Indonesia, serving clients worldwide.
Evolution
12+ Years
Under the Hood.
My journey began in 2007, a middle schooler captivated by how lines of code could reshape Friendster layouts. Working on a Core 2 Duo PC with a 19-inch square monitor, I spent my nights between Notepad++ and Photoshop, slicing and exporting designs for the web. In an era when titles like Web Master and Web Designer were the standard, I was already navigating the international market, selling $5 logo designs on Fiverr.
By 2013, I was offering professional WordPress services to local businesses. My path sharpened in 2015 when I was commissioned by Taekwondo Yogyakarta to architect a custom membership and tournament management system from scratch using PHP CodeIgniter. In 2016, I co-founded my first startup and reached its first 1 billion IDR in revenue within the first year.
As the industry moved from the age of Web Masters to modern roles like UI/UX Designers and Full Stack Developers, I noticed a common trap: technical complexity often overshadows actual business needs. I chose a different path. I prioritize solving real business problems with the most efficient tools possible, always maintaining a strict balance between technical stability and business cost-performance.
Today, my work is about building dependable business software and practical AI automations that actually move the needle. I do not build complex tech for the sake of the tech itself. I build cost-effective systems that handle growth, minimize technical debt, and ensure that every engineering decision adds real value to the company's bottom line.
Technical Arsenal
Languages & Frameworks
Node.js • PHP • JavaScript (ES6+) • React • Next.js • Vue • Svelte • Astro • Laravel • CodeIgniter • Express
Styling & UI
Tailwind CSS • ShadCN
CMS
WordPress Development
Database & Storage
MySQL • Redis • MongoDB • S3 • MinIO • Cloudinary
DevOps & Infrastructure
Docker • Portainer • Nginx • GitHub Actions • Git • Ubuntu • SSH • Cron • Vercel • DigitalOcean • AWS • Cloudflare
API & Integrations
REST API • WebSocket • SSE • Webhook • Payment Gateway
Monitoring & Observability
Uptime Kuma • Logtails • Grafana • Prometheus
Analytics & AI
Google Analytics • SEO • AI/LLM Integration